The challenger sale - taking control of customer conversation

The challenger sale - taking control of customer conversation

de Matthew Dixon and Brent Adamson.
portfolio Penguin.
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Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, this title argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.
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Anunciante desde Ago. 2011
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