Blink - The Power Of Thinking Without Thinking de Malcolm Gladwell
eBook 7 audio CDs
The landmark book that has revolutionized the way we understand leadership and decision making -- from #1 bestselling author Malcolm Gladwell.
In his breakthrough bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within.
Blink is a book about how we think without thinking, about choices that seem to be made in an instant--in the blink of an eye--that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work--in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?
In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police.
Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"--filtering the very few factors that matter from an overwhelming number of variables.
'Mesmerizing' TimeAn art expert instantly spots a fake. A cop decides whether to shoot. A psychologist accurately predicts a couple's future in minutes. This book is about those moments when we 'know' something without knowing why. It shows that honing your instincts could change the way you think about thinking forever. 'Trust my snap judgement, buy this book: you'll be delighted' David Brooks, The New York Times'Fiendishly clever' Evening Standard'Provocative, fascinating, radical' Fergal Byrne, Financial Times
Malcolm Gladwell é autor dos cinco bestsellers A Chave do Sucesso, Blink, Outliers, O Que o Cão Viu e David & Golias, todos editados pela Dom Quixote. É o anfitrião do podcast Revisionist History e escritor residente da influente revista The New Yorker. Foi considerado uma das 100 pessoas mais influentes pela revista Time e e um dos pensadores globais mais importantes pela Foreign Policy. Antes, foi repórter do Washington Post, onde trabalhou nas secções de negócios e de ciência, e depois chefiou a delegação do jornal em Nova Iorque. Licenciou se em História no Trinity College, da Universidade de Toronto. Gladwell nasceu em Inglaterra e cresceu no Ontário rural, no Canadá. Vive em Nova Iorque.